We’ve had a pretty exciting couple of weeks here at SmartFocus HQ. Not only have we moved into our brand new, shiny offices in London, but also we’ve had the launch of our latest Message Cloud offering… Smart Content.
And what better way to show off our new offices and launch our new product than with a party!
Firstly… what is Smart Content all about?
Well, did you know that user generated content (UGC) is 50% more trusted than other content, and millennials find UGC 35% more memorable than other sources - rivaled only by TV and video ads? Smart Content from The Message Cloud is all about creating conversations through UGC, by integrating it into email and web, in real-time. Marketers can now easily select and publish the most relevant social content in just one click, automating in seconds what would have typically taken days or weeks. Not to mention the cost saving that comes with it.
And what can brands expect to see in return for including UGC in email? A 43% increase in click-through rates and a 2-3x conversion rate, that’s what.
A great example of a brand utilizing UGC is Teletext Holidays. They used Smart Content from The Message Cloud to include entries to their #MyHolidayHabits competition in a recent email. Consequently, the leading digital travel brand received a 2x increase in customer engagement to their campaign and also saw a huge spike in competition entries shortly after the email was sent.
A great result for Teletext Holidays and an example of how Smart Content can work for brands. Not only did Teletext Holidays attend our launch party but they kindly donated our competition prize of a luxury trip to Mexico, staying in the 5* Dreams Tulum Resort & Spa. Congratulations to Paul Kemp from Agile Digital who was the lucky winner!
With an insightful talk from senior lecturer and digital marketing guru Mark Brill, and a real-time digital wall displaying all the #SmartContentLaunch activity, party attendees also got the chance to see the full benefits of using Smart Content within specific industries.
Our social biscuiteers seemed very popular also!
At SmartFocus we are proud to continue to push the boundaries with email, and are even prouder of our amazing customers who take this journey with us and refuse to stand still within the market. So, here’s to even more relevant and real-time content in the future. Smart Content, here’s to you!
You can check out all the photos from the event here. Find more information on Smart Content, view the video or speak to one of our friendly consultants here.