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Verizon email is going into retirement
Do your customers have a Verizon email account? Pretty soon, it could be an AOL account…Verizon has announced that they are closing down their email business to focus their energy on providing the best...
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Happy Birthday, [NAME]! - The Importance of Birthday Email Campaigns
When your birthday rolls around, presents are no longer the only thing to look forward to. Well not for me anyway. Working within the email marketing industry, I’m always eager to see what will arrive...
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How user generated content is helping brands succeed in today’s connected world
Attracting and keeping your customers’ attention is not easy. You need to identify the right audience at the right time, make the right offer, using the right content. It is a huge challenge that...
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How user generated content is helping brands succeed in today’s connected world
Attracting and keeping your customers’ attention is not easy. You need to identify the right audience at the right time, make the right offer, using the right content. It is a huge challenge that...
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Smart Content Officially Launches
We’ve had a pretty exciting couple of weeks here at SmartFocus HQ. Not only have we moved into our brand new, shiny offices in London, but also we’ve had the launch of our latest Message Cloud...
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How to become an email marketing rock star - best practices in email marketing
What is the most effective way to get the most out of your email? You’ve just spent all this money and time on the most up-to-date and ground breaking technology, but you’re still not seeing a marginal...
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Email and mobile – tackling consumer apathy
In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost anytime and anywhere, marketers have the opportunity to...
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What US Democrat presidential nominee Bernie Sanders can teach us about email...
Bernie Sanders’ election campaign team is pulling off a rather original email on-boarding strategy. The way his team used email at the start of his ongoing presidential candidate race proved to be...
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Gmail to reject DMARC fails: What authentication means for email marketing
With Google’s announcement that by June 2016 it will be asking other ISPs to reject Gmail messages that fail DMARC, Domain-based Message Authentication, Reporting and Conformance (DMARC) is likely to...
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How to effectively re-engage with your email customers
We haven't seen you in a while, we’ve missed you… It always starts off so well, your customers open all of your emails, click through and even purchase online, things couldn't be going better. Then...
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How to give your email marketing campaigns a boost with personalization
We’ve seen the surveys, we’ve read the whitepapers, and we’re very aware that adding analytics and personalization to our email marketing campaigns can improve their effectiveness. But how do we go...
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Email and mobile – tackling consumer apathy
In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost anytime and anywhere, marketers have the opportunity to...
View ArticleClik here to view.
What US Democrat presidential nominee Bernie Sanders can teach us about email...
Bernie Sanders’ election campaign team is pulling off a rather original email on-boarding strategy. The way his team used email at the start of his ongoing presidential candidate race proved to be...
View ArticleClik here to view.
Gmail to reject DMARC fails: What authentication means for email marketing
With Google’s announcement that by June 2016 it will be asking other ISPs to reject Gmail messages that fail DMARC, Domain-based Message Authentication, Reporting and Conformance (DMARC) is likely to...
View ArticleClik here to view.
How to effectively re-engage with your email customers
We haven't seen you in a while, we’ve missed you… It always starts off so well, your customers open all of your emails, click through and even purchase online, things couldn't be going better. Then...
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What we learned from the Email Evolution Conference
The Email Evolution Conference 2016 is currently taking place in New Orleans, but what key lessons did we learn from last year’s EEC in anticipation of this year’s insights.The four largest ISPs spoke...
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Content Marketing: How do you get value from this in email marketing?
I’m sure you’re heard the term, but what is ‘Content Marketing’ and how should you deploy this in your email marketing programmes today?Well, let’s start first with the definition– I think that the...
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Test, test and test again. Why it matters when a marketer sends an email
Here are some pointers to keep in mind to help ensure you are driving the best email marketing ROI you can. Does email still work?Email continues to be a very important pillar in a digital marketing...
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How to Boost Email Marketing ROI with Real-Time Analytics and Personalization
Topic: Email Marketing Best PracticesTags: emailmarketingreal-timeanalyticspersonalizationchallengesWe’ve seen the surveys, including our recent ‘Marketing Pain Points and How To Overcome Them’ 2015...
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Marketing Pain Points and How To Overcome Them
Topic: marketing challengesTags: marketingchallengesdigitalmarketerscontextualizationpersonalizationB2BB2Cemail“The aim of marketing is to know and understand the customer so well the product or...
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